
Sudon believes that the starting point for all effective communication begins with collaboration. This collaboration is borne of his conviction that powerful ideas are the result of smart, sophisticated thinking that’s willing to explore all options. Ultimately, his goal for any work of art, whether a print ad or a trade show booth, is that it communicate a clear, strong, compelling voice.
His expertise lies in his ability to use visual information as a medium for communicating that voice. That expertise is a result of years of creative exploration across many formats, from photography to illustration to web design. No matter the project, Sudon’s willingness to consider all ideas and ability to filter them is what ultimately enables him to produce art that speaks, that communicates, that matters.
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Sudon fits into that popular category of people known as chronicler-creator-constructor-wielders. Typical of such personality types, Sudon is driven to discover the world, preferably by chronicling it through the lens finder of one of his many exotic but practical cameras. From there, he’s likely to create beautiful photographic prints, which he will use to beautify his environment, both domestic and vocational.
Perhaps, at this point, you wonder whether Sudon is anti-social. “Not so,” says his son, who routinely presses his father into Lego fellowship, though Sudon must be steered away from attempting to construct modernist chaise lounges.
As an outlet for this artistic energy, Sudon turns, finally, to the wielding of wooden weaponry. Trust us, do not interrupt him during 剣道, or you will, to be blunt(ed), get in “the way of the sword.”