We recently began working with Martin Bauer Inc, an integrated division of the Martin Bauer Group, a German-based supplier of herbal and fruit infusions, teas, and tea extracts. Their customers include companies from the tea, beverage, and pharmaceutical industries, and we’re working with them to help them break into the US market. (more…)
The value proposition for health & wellness products, whether it be foods or ingredients or even capabilities, can be tough to communicate clearly. Everyone knows that health & wellness is now a standard, not a niche, however not every company offers the same products or capabilities in delivering what businesses need and ultimately what the end-consumer wants in achieving success in this ever evolving market. (more…)
Baldwin Richardson Foods is a manufacturer of ingredients and products for the industrial and foodservice markets. Additionally…they produce and market (3) distinct consumer brands. Challenging? Yes. In approaching the development of this new website, our two largest tasks were to 1) develop a brand face for Baldwin Richardson as an identity did not exist and 2) devise and implement a marketing communications strategy to manage and develop the user experience depending upon market and information sought….and to develop content accordingly. We began with a few brochures and product lists.
We started by first developing brand elements including the overall and business unit branding statements that resulted in the tagline, “Our Passion, Your Brand.” Baldwin Richardson Foods services large global brands and they wanted that expertise to reinforce their capability.
