Landshire is a manufacturer and marketer of packaged sandwiches and snacks distributed throughout the United States.  Landshire had a business-to-business website and needed a consumer-driven website that also promoted their companies’ growing capabilities.

First we worked with Landshire to develop consumer-driven and customer-driven branding statements and positioning.  We developed a look and feel that supported the brand platform.  The clean and fresh design aligns well with the new tagline we developed….Unbelievably Fresh.  Totally Convenient”.  The catchy tagline aligns with the value proposition for each Landshire sandwich and snack.

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Baldwin Richardson Foods is a manufacturer of ingredients and products for the industrial and foodservice markets.  Additionally…they produce and market (3) distinct consumer brands.  Challenging?  Yes.  In approaching the development of this new website, our two largest tasks were to 1) develop a brand face for Baldwin Richardson as an identity did not exist and 2) devise and implement a marketing communications strategy to manage and develop the user experience depending upon market and information sought….and to develop content accordingly.  We began with a few brochures and product lists.

We started by first developing brand elements including the overall and business unit branding statements that resulted in the tagline, “Our Passion, Your Brand.”  Baldwin Richardson Foods services large global brands and they wanted that expertise to reinforce their capability.

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