• Content development
  
  

CAMPAIGNS & PROMOTIONS

• Print advertising campaign
  
  

PHOTOGRAPHY

• Pre-Production
• Production
• Post-Production

Sensient Food Colors is the global leader in color for the food and beverage industry. Fusion Precise Natural Colors, both an opportunity- and solution-driven product line, continues to define the future of color innovation.  MarketPlace and Sensient partnered to create next-generation branding for the natural colors portfolio.  

A new ad campaign, “The Bold Difference In Your Brand,” communicates Sensient’s value through brand-defining color.  Fusion Precise Natural Colors are superior, driven by advanced science and creativity.  These colors are vibrant, preservative-free, safe, and secure, netting in clean consumer labels and consistently stable color. The visual communication is as bold as the headline; a sophisticated scene of color and texture featuring ingredient and end-application photography blend into a landscape.   All of the application and ingredient shots were photographed at MarketPlace.  Consumers are the focus, as they boldly emerge from the scene.   

The overall objective was to communicate a focus on the consumer and the important role color plays in brand definition and product performance, further establishing Fusion Precise Natural Colors as the premium natural color offering in the industry.  The campaign, supplemented with PR, sales tools, and web development, was a comprehensive success, and the advertisement itself achieved high recognition and recall scores in three separate publications, resulting in an Advertising Excellence Award as issued by AdScore® Publication Research, an independent research firm that tests the effectiveness of advertising in a variety of industries.