Landshire is a leading manufacturer and marketer of packaged sandwiches and snacks as distributed throughout the United States. Landshire and MarketPlace partnered to develop new branding and packaging for Landshire's sandwich line.
First, we looked at messaging and the website. Landshire had a business-to-business website and needed a consumer-driven website that also promoted their companies’ growing capabilities. We worked with Landshire to develop consumer-driven and customer-driven branding statements and positioning. We developed a look and feel that supported the brand platform. The clean and fresh design communicated Landshire's approach and aligns well with the new tagline we developed….Unbelievably Fresh. Totally Convenient”. The catchy tagline aligns with the value proposition for each Landshire sandwich and snack.
In working with Landshire, we learned about their philosophies and how each sandwich is made. Landshire offers benefits that people aren’t aware of…they bake their own bread fresh daily, they use only fresh cuts of high quality meats, cheeses and ingredients…and they capture the quality and great taste of each sandwich through a unique packaging process that seals in freshness. MarketPlace proposed sharing this process with the consumer. Now known as “The Fresh Process” this information is outlined on the website and per consumer test results, over 87% of people say knowing this makes a difference in their attitude about purchasing frozen sandwiches.
To further engage consumers, the “Landshire & You” section was devised in order to educate people on the benefits of Landshire products including the promotion of use occasions, storage tips, and an interactive piece to submit a story of how the convenience of Landshire products saved the day.
Finally, we applied this new identity and image to sandwich and wedge packaging for WalMart, both of which scored a 3 to 1 consumer preference result when compared to existing packaging and the competitive set. WalMart liked the design and new branding approach so much, they asked for immediate implementation vs. waiting for the next mod. We are awaiting sales results as the products reach a higher level of distribution, but we do know that sales have increased significantly so far.