STRATEGIC MARKETING
- Surveys
- Content Development
- Industry/Category Analysis
- Ideation/Discovery Sessions
- PR
- Product Spotlight/Editorial
- Process Flow Diagrams
- Logo Development
- Sell Sheets
- Photoshoot Management/Art Direction
- Print Advertising Campaigns
- Online Advertising Campaigns
- Static Web Banners/Advertisements
- Banners (pop-up, grommeted, backlit displays, etc.)
- Capabilities & Sales Presentations
- Product Sample/Sales Kits
Sensient Food Colors, a leading global color company, had a need to create a strong, international brand presence for their new, solutions-based food and beverage natural color line. MarketPlace facilitated meetings with a high-level team consisting of managers, sales people, and research and development technicians in order to create a brand strategy.In-depth interviews and a thorough competitive analysis were conducted, resulting in brand name ideas, numerous logo options, and several sets of storyboards highlighting the potential value propositions of the natural colors brand.
Once the client chose a name and logo, MarketPlace worked to develop the marketing story, final value proposition, features and benefits, and identity standards surrounding the brand. Consumer surveys were implemented surrounding several of the client’s key business segments to gain substantiating data and insight into the public’s perception of natural colors in foods and beverages.
As one of the largest branding efforts and product line additions to the company in years, a comprehensive sales strategy was implemented, including custom photography, a sales kit, customer presentations, and a folder and sell sheets. A thorough and targeted media campaign was established that encompassed press releases, print ads in major trade publications, custom e-Newsletters, and online banner ads.
The media and pr campaigns resulted in over 30 major publications picking up the story in just the first 10 days following the brand launch.The client, who was known globally as a synthetic color leader but had offered natural colors on a product level for decades, had effectively positioned itself in the market as a leader in natural color solutions.
