We're the Food Marketing Agency. We're a team of hard-working marketing strategists, designers, writers, and researchers who love food, who study food, who know the food industry inside out. Our job—our only job—is to help you market your food company to your marketplace.
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Did you know that sriracha is a style of hot sauce, not a brand of sauce? Just like ketchup, sriracha can be manufactured by anyone. However, in the U.S. at least, when someone says sriracha (or rooster sauce for that matter), they’re talking about Huy Fong Food’s spicy elixir with the iconic green cap and [...]
Over the course of our 11 years as the food marketing agency, we’ve met some wonderful people and read some amazing food, beverage, and ingredient industry research. Those people and that expertise are what motivate us to keep pushing and growing as an agency. But it’s the people we haven’t met and the things we’ve [...]
Now in our 11th year of food, beverage, and ingredients marketing, we’re taking time to “celebrate the ones“: the moments, meals, projects, employees, clients, friends, and all the other people, places, and things that have made us who we are. To get things started, we present a list of 11 relatively awkward (yet fond and [...]
When’s the last time you clicked on a banner ad? Or felt anything but annoyed by one? After years of increasingly aggressive banners – flashing, expanding, even sneaking onscreen – we’ve started to train ourselves, when not actively despising them, to ignore them. But that doesn’t mean they can’t be worth the investment. So why [...]
This time last year, we began discussing our 10th year as a company. Over the span of a month, we’d regularly talk about our history, clients over the years, and the friends we’ve made and the good work we’ve done. Inevitably, our conversations would turn into reminiscing and storytelling, and we’d say things like, “Remember [...]